For most businesses, their website is the center of their online marketing campaign. It is the start and finish point to learn information about your products, services, and company. And for a lot of small businesses, it can be extremely hard to keep up with all the latest updates and changes that the internet takes on daily.
But one of the most recent changes has become one of the most important.
Last month, Google announced a new search algorithm. For those unfamiliar, this is how Google decides which websites to show in search results and where to show them. The change was a drastic shift towards a mobile-ready internet. In short, Google decided to cut out many of the websites that do not have a mobile-friendly website.
What does this mean for you?
If your website is not mobile-friendly, in other words, if it doesn’t display properly on a smartphone like an iPhone or Android, then there is a good possibility Google will remove your website from mobile searches. And with over 100 billion searches a month, this is critical to your company’s online presence.
Here’s how you can check if your website design is mobile-friendly. Check it for free at MobileTest.me and try using Google’s PageSpeed test, click here. If you would like some assistance, please contact us and we’ll be more than happy to help!
My site isn’t mobile-friendly, what do I do?
There are a couple solutions to fixing your website’s mobile ready capability. First, it may be time to re-build your website from the ground up and introduce the latest trends and technology. Second, it is possible to build a responsive (mobile/tablet-ready) website from an existing website, but it’s not always the most cost effective solution.
We would be more than happy to answer any questions about website design, search engine optimization, or how to tackle these mobile/responsive website issues. Visit our website design services page to learn more about how we can help you with your website or contact us.
KOER Creative is a creative design and marketing agency located in Vancouver, Washington that specializes in graphic design, website design, and social media marketing. If you would like to discuss your project, please contact us.