Facebook is one of most popular social media marketing platforms used today. Your message is important and deserves to be heard. How do you get your posts to stand out from the thousands of other posts?
It’s no secret that you have to pay to stand out. However, just paying Facebook for advertising won’t do the trick. You have to know how to target the right people with the right message so it can been seen by the right audience. There are tactics behind getting your Facebook marketing to reach those who need to hear it.
1. Boosting Facebook Posts
So here’s the scoop. Facebook wants you to play their game, and that game is all about the money. Boosting a Facebook post has the potential to show your post to more people than the post would reach organically. For example. boosting a Facebook post for $5 can reach 50-75% more people than your post can reach organically on it’s own. You can also boost a post to more than the people who Like the page by boosting it to “People Who Like The Page and Their Friends”. Look at this as a type of guerrilla/word-of-mouth marketing that allows you to more accurately target your audience through Facebook.
2. Narrowing your target audience of a Facebook post
When you post to Facebook, your content has the potential to reach everyone who likes your page (and sometimes their friends too). But if you have an event in a city or if you have a product meant for a specific demographic only, you can narrow the target audience of your Facebook Post. In other words, if you have a concert in Portland, you can show content to only your fans in Portland. Likewise, if you have a product for a wedding, you can target only people who are engaged or in a relationship. This means, your Facebook marketing is more effective to the people you’re trying to reach without selling to people who won’t be interested in your product/service.
3. Local Awareness
With Facebook’s Local Awareness ads, you can target people who are geographically close to your business. Thus, Facebook allows you to target people who live close-by or are traveling through the area. This is especially helpful for businesses selling food and beverage, retail, and lifestyle brick and mortars like fitness centers or dance studios. This can be a very advantageous proposition for you business to acquire new and recurring customers who are nearby.
In addition to these tactics, you may also advertise your website, promote your business’s page, raise attendance to an event and much more. The power of Facebook advertising is limitless.
If this seems like a lot of work, talk to us, we would love to chat about your business and see if we can help point you in the right direction or even see if our social media marketing plans would be a good fit for you and your business.